Who we are
Our website address is: https://thepurpleroom.ie
WE ARE COMMITTED TO PROTECTING YOUR PRIVACY AND AT THE SAME TIME ENDEAVOUR TO USE ANY DATA WE COLLECT FROM YOU IN ORDER TO PROVIDE THE BEST POSSIBLE SERVICE.
- WHAT TYPE INFORMATION WE COLLECT.
- HOW WE USE THE INFORMATION.
- HOW THIS INFORMATIONIS SHARED.
- WHAT ARE YOUR RIGHTS.
- OTHER USEFUL PRIVACY AND SECURITY RELATED MATTERS.
THIS POLICY SHOULD BE READ IN CONJUNCTION WITH THE GENERAL TERMS AND CONDITIONS OF THIS WEBSITE.
YOU MUST BE OVER 16 YEARS OLD TO REGISTER FOR A PERSONAL ACCOUNT, SUBSCRIBE TO OUR EMAILS AND/OR PLACE AN ORDER WITH THE PURPLE ROOM. THIS SITE IS NOT FOR CHILDREN AND WE DO NOT KNOWINGLY COLLECT DATA RELATING TO CHILDREN.
WHO IS CONTROLLING YOUR PERSONAL DATA?
THE PURPLE ROOM IS THE CONTROLLER OF THE YOUR PERSONAL DATA YOU SUBMIT TO US AND RESPONSIBLE FOR YOUR PERSONAL DATA UNDER APPLICABLE DATA PROTECTION LAW.
THE PURPLE ROOM IS A REGISTERED COMPANY IN THE REPUBLIC OF IRELAND.
Where do we store your data?
The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable law.
Information we collect
By ‘information’ we mean personal information about you that we collect, use, share, store and transfer in physical and electronic form. This information can be grouped together in the following categories:
Information you provide us:
We collect information about you during the account registration or order process for any of our Services. This information may include, but is not limited to your name, postal address, e-mail address, phone number, credit/debit card details and any other details as might be requested from you for the purpose of registration and/or continued use of our Services.
We may also collect information from you if you request information or customer support.
Additional Information collected:
We may also collect the following information:
- Name, contact information and message if you contact us or participate in a survey, contest or promotion
- Technical Information includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, language, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access the Site or any Application
- Transaction information including details about payments to and from you and other details of products and services you have purchased from us
- Marketing and Communications Information includes your preferences in receiving marketing from us and our third parties and your communication preferences
- Contact History means keeping a record of what you have said to us, for example, over the phone, by live chat, through a web form, by email, on social media or otherwise
- Your response to marketing campaigns from us or through our third parties i.e. open/click on such emails;
- Social Information means information collected if you choose to link your social media accounts with us.
How we collect information about you
You may give us your information by filling in forms on the Site or any Application or by corresponding with us by post, phone, email, on social media or otherwise. This includes information you provide when you:
- register for an account with us;
- place an order;
- sign up to our newsletters;
- request marketing to be sent to you;
- enter a competition, promotion or survey; or
- give us some feedback.
As you interact with the Site or any Application we may automatically collect Technical Information about your equipment, browsing actions and patterns. We collect this information by using cookies, server logs and other similar technologies.
If you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
We may also receive information about you from various third parties such as analytics providers, advertising networks, search information providers and payment service providers.
How do we use this information
We process personal information for the following Services and purposes:
Account set up, Account management and order processing.
We use personal information such as your name, email address, phone number, card details, and information about your device to:
- To set up and administer your account
- To deliver your purchases
- To provide customer care and technical support
- To process returns
- For security and to verify your identity
- To take payment and process refunds
- Fraud protection
- To send you messages by email, SMS or otherwise such as order updates
- To provide you with marketing (where we have the right to do so – see marketing section below)
- To communicate with you
We use personal information to deliver and suggest tailored content to personalise your experience with our Services. This is processing which is necessary for the purpose of our legitimate interests in delivering or presenting relevant content to our customers.
Show and measure ads and Services
We use a combination of the information collected such as advertising cookies, your email address and your onsite activity to show you targeted and relevant advertisement on a selection of whitelisted websites across the world wide web and social media websites. This information can also be used to measure and analyse the effectiveness and reach of these ads, to help us improve and refine our marketing strategy in accordance with our legitimate interests.
Surveys and polls
If you choose to participate in a survey or poll, any personal information you provide may be used for marketing or market research purposes in accordance with our legitimate interests.
Diagnostics, research and development
We use personal information for internal research and development purposes, to help diagnose system problems, to administer our websites, to improve and test the features and functions of our Services, to develop new content, products and services. To carry out testing and analysis. This processing is necessary for the purpose of our legitimate interests.
Marketing and events
Subject to any preferences you have expressed (where applicable), we use personal information to deliver marketing and event communications to you across various platforms, such as email, telephone, text messaging, direct mail, online, push notification or otherwise.
You will receive marketing messages from us if you have purchased goods or services from us and you have not opted out of receiving that marketing.
We will do this during the period of your relationship with us and, unless specifically instructed otherwise by you, for a reasonable period of time after the relationship has ended in order to inform you about products, services, promotions and special offers which we think may be of interest to you.
We may also market to you if we have received your express consent to do so including where we have collected your details in connection with a competition or other promotion and you have agreed to receive marketing from us.
If we send you a marketing email or SMS, it will include instructions on how to opt out of receiving these marketing communications in the future.
Once you do this, we will update your account to ensure that you don’t receive further marketing messages. Please allow up to 48 hours for any changes you make to your marketing preferences to be fully processed.
Please remember that even if you opt out of receiving marketing emails, we may still send you important Service messages such as order updates.
Except where we use your personal data for marketing purposes on the basis of your prior written consent and subject to any opt-out preferences you notify to us in respect of electronic direct marketing communications, we process personal data for marketing purposes as necessary for the purpose of our legitimate interests in promoting our products and services.
We may also use personal information to enforce our terms and conditions.
Where our processing is based on the legitimate interest grounds described above, those legitimate interests are: (i) collecting personal information to provide you with a smooth and efficient customer experience; (ii) running our business; (iii) to provide the products and services you have requested; (iv) to prevent fraud; and (v) for our own marketing, research and product development.
How is the information shared?
- Companies in the PURPLE ROOM Group and subsidiaries of THE PURPLE ROOM.
- Companies that help us fulfil your orders such as payment service providers, fulfilment providers, order packers, and delivery companies.
- Professional service providers, such as marketing agencies, advertising partners and website hosts who help us run our business.
- Credit reference agencies, law enforcement and fraud prevention agencies, so that we can help tackle fraud
- Companies approved by you, such as social media Sites (if you choose to link your accounts to us)
- Competition winners on social media
- If you request a password reset, your IP address will be included in the reset email.
- We may also share your personal information with law enforcement agencies, other governmental agencies or third parties if we are required by law to do so.
We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.
Under the General Data Protection Regulation, you, as a data subject have a number of rights which are detailed below. Some of these only apply in specific circumstances and are qualified in several respects by exemptions in data protection legislation. We will advise you in our response to your request if we are relying on any such exemptions.
Right to access:
You have the right to request information about the personal data we hold on you at any time. You can contact THE PURPLE ROOM and we will provide you with your personal data via e-mail. You should include adequate information to identify yourself and such other relevant information that will reasonably assist us in fulfilling your request.
Right to rectification:
You can request us to rectify and correct any personal data that we are processing about you which is incorrect. If you have aN account WITH THE PURPLE ROOM you can edit your personal data in my account section.
Right to portability:
Whenever THE PUPLE ROOM processes your personal data, by automated means based on your consent or which was necessary for us to provide you with our products and services, you have the right to get a copy of your data transferred to you. This only includes the personal data you have submitted to us. You may have the right to have your personal data transferred by us directly to another organisation if this is technically feasible.
Right to erasure:
You have the right to erase any personal data processed by THE PURPLE ROOM at any time except for the following situations:
- you have an ongoing matter with Customer Service
- you have an open order which has not yet been shipped or partially shipped
- you have an unsettled debt with THE PURPLE ROOM, regardless of the payment method
- if you are suspected or have misused our services within the last four years
- if you have made any purchase, we will keep your personal data in connection to your transaction for book-keeping purposes
Your right to object to processing based on legitimate interest:
You have the right to object to the processing of your personal data that is based on THE PURPLE ROOM’s legitimate interest. Where we suspend our processing of your personal data we will still be permitted to store your personal data, but any other processing of this information will require your consent, subject to certain exemptions. When you do so your account will cease to exit and you will be considered inactive.
Right to withdraw consent:
Where we have relied upon your consent to process your personal data, you have the right to withdraw that consent.
To opt out of marketing, you can use the unsubscribe link or the opt-out option found in the marketing communication you receive from us. For other marketing preferences, you can visit the My Account tab when you log into your account or the “Contact Us” option within the relevant Service.
How you can contact us?
For any requests relating to your personal information or any of your rights referenced above please feel free to contact us by email : INFO@THEPURPLEROOM.IE or
by post: THE PURPLE ROOM, UNIT A2 STATION ROAD BUSINESS PARK, CLONDALKIN, DUBLIN 22.
We retain personal information for as long as we reasonably require it for legal or business purposes. For the unregulated jurisdictions in which operate, and subject to us not having a legal or regulatory requirement or a risk management reason for retaining your information for a longer period, your information will not be kept for longer than 7 years post account closure. We will take all necessary steps to ensure that the privacy of information is maintained for the period of retention.
Cookies perform different functions, and IN this policy you WILL HAVE a clearer understanding of:
- What cookies are
What are cookies?
A cookie is usually a small piece of data sent from a website and stored in a user’s web browser while a user is browsing a website. When the user browses the same website in the future, the data stored in the cookie can be retrieved by the website to notify the website of the user’s previous activity, thereby distinguishing the user from others using the site.
Cookies are used by our websites to improve your online experience and to ensure that relevant content and functions are delivered and used more effectively.
We use both session cookies and persistent cookies to perform various functions across our sites.
Session cookies are downloaded to your device temporarily for the period that you browse a particular website; these cookies might allow you to navigate between pages more efficiently or enable websites to remember the preferences you select. Persistent cookies can be used to help websites remember you as a returning visitor or ensure the online adverts you receive are more relevant to your interests.
When you visit our website, Cookies will be placed on your device in two ways. Cookies placed by THE PURPLE ROOM as the site operator, are called “first-party” Cookies. A cookie may also be placed on your device by a party other than THE PURPLE ROOM, such cookies are known as “third party” cookies. Examples of the uses of third-party cookies include collecting information about browser habits and providing tailored content to you.
While there are many different uses for first and third party cookies, the cookies used by us all fall into one of the following four main categories of cookies:
Strictly Necessary Cookies
Third Party Marketing / Targeting Cookies
Set out below is more information on these categories of cookies, including their purpose and whether these cookies collect personal data:
STRICTLY NECESSARY COOKIES
There are several cookies generated by THE PURPLE ROOM that are required for essential site functionality, which record details such as your basket contents and browser session. These cookies are necessary for the operation of the website.
These cookies do not remember your preferences or username beyond your current visit.
Yes, some of these cookies do collect your personal data in order to function. They may collect the following types of personal data:
Identify you as being logged in our websites
These cookies are deleted when you close your web browser (browser session).
Functionality cookies expire after a maximum of 2 years. Functionality cookies can be deleted from your browser history at any point before their expiry time.
These cookies are used to collect information on website usage. Such cookies are used to provide aggregated statistics on visitors to our websites. These statistics are used for internal purposes to help us to test and improve the performance of our websites, providing better user experience.
While these cookies do not identify you personally while you are not logged in, they will collect your browser information and anonymised data, for the purposes outlined above.
In certain cases, some of these cookies are managed by third parties such as Google Analytics. These third parties are not capable of using these cookies for any purpose other than those outlined above and they are unable to identify with these cookies.
Performance cookies are valid for varying periods. Some performance cookies are deleted once you close your browser, while others have an indefinite validity period. Such cookies can be deleted at any stage using your browser settings.
These cookies are used to deliver THE PURPLE ROOM advertisements relevant to you, based upon your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign.
Targeting cookies are also used to: Collect information about browser habits to target website content and to target advertising; Link to social media networks who may use this information about your visit to target advertising to you; To provide advertisers with information on your visit so that they can present you with adverts that you may be interested in; Deliver content and marketing communications tailored to your interests based on information from your visit; and to perform search retargeting, which allows our adverts to be displayed on third party web pages, based upon your previous web search activities.
These cookies are placed by third party advertising networks with our permission.
Third party cookies are valid for varying periods. Some cookies expire up to 12 months after they are last updated.
You can amend your browser settings to block some or all cookies. To do this, follow the instructions provided by your preferred web browser. For your ease of reference, we have provided the links below which provide instructions on how to remove and delete cookies for some of the more common web browsers. Please be aware that if you block cookies from the websites, some or all the website’s functions may not perform as intended:
- Internet Explorer
- Google Chrome